International marketing (report 1) Research Paper

International marketing (report 1) - Research Paper Example According to study in Australia website, most of the Australian population live in the narrow, fertile eastern coastal plain, and on the southeastern coast, which is favourable for surfing (â€Å"Study in Australia† web). In addition, warm beaches in Australia attract surfing sporting activities. Surfing activity has certain geographical requirements. First, as much as surfers have to acquire skills to enable them ride on the waves, it is required of them to have background knowledge on the topology of the place. That is the topography or service features present on the beach. In addition, they must be good swimmers and be apt to the changing weather. Australian beaches have a considerable topology and depth that allow surfing. Secondly, Surfers seek out for strong waves called swells, which are stable waves that form far away from the beach. A surfer must calculate his moves well not to fall into the rocks as the wave breaks. Wind strength and fetch determines the strength of a swell. A fetch is a geographical term that predicts the stretch of open water over which the wind is blowing. Australian beaches have great fetches where water blows before reaching the land or the rocks. Additionally, reefs, sand bars, and narrow wave bases on the Australian beaches support this sor ting activity especially for experienced surfers. It is dangerous for inexperienced surfers who risk being crashed upon a rock, reef, or being dumped far beneath the surface. At the coasts of Australia, the government has employed some game warders to enforce some coastal laws. Some of the laws related to surfboards include those restricting minors from operating minor watercraft. Persons under 14 years are restricted from using watercrafts. Each person surfing or under a watercraft is required to wear a stipulated coast guard protective devices like a life jacket. That is each surfer has to wear a life jacket

Sociology Essay Example | Topics and Well Written Essays - 500 words

Sociology - Essay Example Adolescent substance abuse can be defined as the use of a drug or chemical â€Å"that modifies the mood or behavior of the user† by which, â€Å"the user’s functioning is negatively affected† (Lewis, Dana and Blevins, 2009, p.4). Substance abuse is also different from addiction in that when addiction is there, the person shows â€Å"physical symptoms of withdrawal or tolerance to the substance† (Lewis, Dana and Blevins, 2009, 4). Any deviant behavior is proven to have â€Å"multiple causes† (Isralowitz and Singer, 2009, 10). The causes of adolescent substance abuse are understood to have developed from a â€Å"complex interaction of interpersonal, social and developmental factors† (Lorion, 1990, p.203). Developmental factors are supposed to be the most important causes for this problem, as puberty will bring in many physical changes, along with changes in thinking, self-image and self-esteem (Lorion, 1990, p.203). Though it is very difficult to list all the causes involved, it is approved by all that substance abuse results in serious health problems in adolescents (Isralowitz and Singer, 1983, p.1). Prevention, early identification, intervention, and maintaining of corrected behavior are the steps in treating this kind of deviance (Isralowitz and Singer, 1983, p.1).

Virginia Tech Essay Example for Free

Virginia Tech Essay With the most resent massacre at Virginia Tech the issue of media ethics has once again been brought into question. This, I believe, is because of the need to understanding why or how this could happen. Perhaps this understanding could prevent another violent incident from happening to our children and to our society and allow a certain type of closure in our grief. In researching the topic of journalistic ethics and its effects on behavior, I found three distinct concerns that related to the Virginia Tech massacre does the media influence or encourage behavior? And if so, what steps is the media taking to understand this issue? Is the media industry trying to create a plan to regulate how incidents of this nature are portrayed, or how they will be reported and in what context? It should also be noted that in all the information on violent behavior everyone agrees that there is not one single indicator that will predict human behavior and that all avenues must be explored to fully understand human behavior which is very complex. But there is evidence available that does show a correlation between media and adolescent violence. In the United States children and young adults are among the highest at risk for experiencing violent crimes and violence. We can also claim that a large portion of our time is spent interacting in the world of media. Some forms of media used by American adolescents have been found to be very violent and this is where the question of media’s effect on behavior comes in. Shortly after the Virginia Tech incident a USA Today article told of a popular game called â€Å"Assassin†. This game is played on both college and high school campuses across America. Police officers have been urging students, â€Å"to halt the games, which involve ambushing other players with sometimes realistic looking toy gun or other objects, after the Virginia Tech shooting last week that left 33 people dead†. The local authorities did this as a preventive measurement for the safety of the kids playing as well as others by mistaken intent (Welch). The Society of Professional Journalists and the Associated Student Press joined together to discuss how school violence is to be covered. The discussion was to try to see how to balance reporting the news with minimizing harm to students across the country. If shooters get their fifteen minutes of fame†, especially is they are dubbed as the heroic outlaw, then this opens the possible problems of increasingly more disenfranchised nobodies who may view violence as a way to become noticed. Reporters pressured to get the story and make it central on the nightly news may not be sensitive to the effects of their coverage in the larger scheme of things (Fitzgerald and Mitchell). Members of the Society of Professional Journalists believe that public enlightenment is important to justice and the foundation of democracy. The organization also believes that the duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. They believe that all journalists from all media and specialties strive to serve the public with thoroughness and honesty. They go on to say that professional integrity is the cornerstone of a journalists credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Societys principles and standards of practice (www. spj. org). In more resent weeks NBC news has been under fire for the way it handled the pictures and writings of the student who killed 32 people at Virginia Tech. NBC announced that it would limit its use of images to â€Å"no more than 10 percent of airtime†. Steve Capus, the president of NBC News, strongly defended the network’s decision to broadcast the material. Families of some of the victims, some law enforcement officials and executives from competing television news organizations have accused NBC of being insensitive or exploitative in the way it presented the materials on the air. (Carter). Pursuit of the news is not a license for arrogance. Journalist must recognize that private citizens have a greater right to control information about themselves than do public officials and others who seek power, influence or attention. Only an overriding public need can justify intrusion into anyone’s privacy. Journalist must show good taste, avoid pandering to lurid curiosity, be cautious about identifying juvenile suspects or victims of sex crimes, be judicious about naming criminal suspects before the formal filing of charges and balance a criminal suspect’s fair trial rights with the public’s right to be informed. Works Cited Fitzgerald, Mark, and Mitchell, Grey. , Eds. Society of Professional Journalists. Retrieved May 3, 2007. http://www. spj. org/pressnotes Greene, Kathern. â€Å"Predicting Exposure to and Linking of Media Violence: A uses and Gratification Approach†. Communication Studies, March 2005. V. 56, Issue 1, p. 71-93. 23p.

Consumer Decision Making Model

Consumer Decision Making Model The consumers decision making model deals with the process of consumer decision making. This model consists of three stages the Input stage; the Process stage and the out put stage. The input stage can be broadly categorized into Firms efforts and Socio-cultural Environment. The firms efforts relate to the firms marketing mix, i.e. Product, Promotion, Price, Channels of Distribution, People and Physical evidence. This stage involves the activities the firm undergoes to sell their products. Socio-cultural environment on the other hand is the environment of friends, family, society, culture and sub culture that surround a consumer. The input stage affects a consumers decision making. The decision-making is the second stage called process. In this stage the consumer does him pre-purchase research and evaluation based on the firms efforts and socio-cultural environment. The firms efforts and socio-cultural environment influence a consumers psychological field. The psychological field consists of Motivation, Perception, Learning, Attitude and Personality of a consumer. This stage also evaluates the past experience of the consumer. The final stage in the consumer decision-making is the Output stage. This stage is concerned with the actual purchase, repurchase and the purchase evauation. Cognitive View Cognitive View explains decision making from the thinking problem solvers perspective. According to Cognitive view, decision-making is an emotional or reasoning process, which can be rational or irrational and can be based on explicit assumptions or tacit assumptions. The most important characteristic of this view is that, a consumer is in pursuit of information until a satisfactory solution is found. Once the satisfactory solution is found, the process of collecting information is terminated. Problem solving view defines a consumer who lies between the two extremes of passive and economic view. It is believed that a consumer cannot have all the knowledge of all the alternative products. Hence the consumers decisions are not perfect. But nevertheless the consumer actively seeks information and attempts to make satisfactory decision. In a cognitive view, the consumer has a predefined goal. The next step is action plan or way to achieve the goal. The third step is implementation of this action plan and controlling it. The final step is attainment or failure of Goal. Consumer Decision Making and Cognitive Learning. As defined earlier, the first step in any decision-making is a need reorganization or goal. A consumers cognitive learning is related to pre-purchase search and evaluation of alternatives. For example, if a person is looking to buy a car he will first decide what features does he want in his vehicle. Whether his first preference is safety or performance. Based on this evaluation he will evaluate various car models available in the market. The consumers psychological field will come into play once he has identified his goal. The cognitive learning combined with attitude, personality and previously will form a perception in a consumers mind. This perception will thus motivate a consumer make a purchase decision. Marketers Efforts A firms marketing efforts play a very important role in influencing cognitive learning process. Over the years the marketers has provided the consumers with information to make them believe that they have sufficient knowledge and thus spur the decision making process. The best example of this can be seen as the Free or Sale adverts. These adverts convey that something is free or there is a sale on. This Free or Sale sticker on the window display of store is enough to attract the consumers inside the store. Marketers have used Promotional Model and Diffusion of Innovation to influence the consumers cognitive learning. The promotional model focuses on Attention, Interest, Desire and Action. The Sale sign is to attract the costumers attention. Up to 50% off written under the sale sign is to create interest. Store design and reduced prices to instigate the desire and marketing campaign to cause Action. There is silent need of a consumer to buy clothes. The moment the consumer comes across the Sale sign, the final piece of information is received that instigates action. The marketers over time introduce new technology and new products, using the Innovation Diffusion, to affect the persons cognitive learning and thus drive sales. Various automotive companies use the cognitive model to understand their customer and hence sell their cars. The purchases such as cars, which are expensive, are generally well thought out. The customers generally do a through pre-purchase research and evaluate their alternatives before making the purchase. Hence to attract these customers, the marketers promote their products with test drives, and other adverts that focus mainly on the features of the vehicles. Hierarchy of Needs It can be argued that people looking to satisfying self-actualization need may need complete information about a product. Their cognitive learning process may vary from that of those aiming to satisfying physiological, safety, social and esteem needs. But nevertheless, cognitive learning is ideal for satisfying every need on Maslows Hierarchy of Needs. The degree of information gathered might vary, but learning and information processing will be constant at each level. Passive View Passive view believes that can be manipulated by self-serving interests and promotional efforts of the marketers. To a certain extent this model can be believed to be true. But the passive model does not recognize that a consumer plays an equal role in making the purchase decision. The consumer does make pre-purchase search and evaluation before buying goods. This model can be applicable in case of B2C where the customer is absolutely unaware of good and the marketer is in position to manipulate the consumers. This is mainly evident in case of tourists. Local sellers and marketers in many places often manipulate tourists. Since the tourists have very little market and product knowledge, sales people can manipulate them. In case of B2B application of passive model is highly debatable, as business men and companies generally go through a through research and back ground check before buying their desired products. There are of course certain extra-ordinary incidents, when due to lack of time or resources B2B buyers can also be manipulated. Consumer Decision Making and Passive View In the passive view model the marketers generally use their marketing mix to influence the consumers perception, personality, learning, attitude and motivate the consumer to buy the product. Innovation Acceptance Model and Innovation Decision Model are being effectively used to influence the consumers psychological field and hence instigate the consumer to buy a particular product. Marketers Efforts Apple Inc for example, have been using the Passive view combined with the Innovation Diffusion to sale their products. They came up with Ipad in 2010 and with extensive and unique marketing mix managed to sell it well, now as of 24th March 2011; people are already queuing for the Ipad 2. It is nothing but belief in the passive model that is driving the sale of various electronic innovations in todays world. There are various other companies that make an effective use of passive view. The most notable among these are the high street fashion design labels. These retailer introduce their seasonal fashion, they popularize it using their extensive marketing campaign and sell them successfully at a profit. Louis Vuitton for example have been following a concept of retro marketing and selling their products to the customers at a high price and particular trademark design. Economic View Economic view believes in a world of perfect competition, where consumers make rational decisions all the time. In the true sense of the world this model is inappropriate as there can never be a situation of perfect competition. Besides it is also not possible for the consumer to make rational decisions all the time. Because for making rational decisions a consumer will have to be aware of all the products in the market, all possible alternatives and their features. Having all this information is literally impossible in todays fast changing world. Consumer Decision Making and Economic view The consumers economic decisions are mainly influenced by their needs, attitude, personality, cultural environment, and marketers efforts. The economists believe that the decline in price of a product will increase the demand. It is not always true. The consumers consider the price as something they have to give up for the product. So the decision depends on the need for the product. Maslows hierarchy of needs depict the security and psychological needs as a set of desires which forces buyers to focus more on food, shelter, family and safety rather than price. The attitude and personality also come into action during the decision making process. This has been clearly reflected in Maslows esteem needs. The economic view of a buyer with an attitude of self respect and esteem concentrate on their possessions. And the spotlight on the product and not the price influences their decisions. For instance, buying premium range clothes boasts the buyers esteem and attention from others. Consumers with this attitude may fall under the category of materialistic people. The economic view of a buyer depends on their personality of seeking for the potential and value of the product. Buyers satisfy their actualization needs by comparing price and quality of the product with the available alternatives. The psychological traits sets the The cross-cultural analysis reveals the fact that the benefits of products or services consumed differ from one country to another. For instance, possessing premium cars in Africa portrays ones esteem in the society. The marketers still consider that the consumers economic vision towards a product has little real life application. It is unlikely that the consumer will be aware of the knowledge of all the alternatives. The consumer with an economic view conducts an extensive decision making through comparing. So the marketers come up with tactical pricing strategies illustrating discounts and offers to motivate the stimuli of the consumers effectively. However, in B2B market it is different. The business markets have well-organized resources to attain the knowledge and the potential of the products and services. Marketers Efforts Various marketers have been using the low pricing and the economic view to attract their target market and thus increase their sales. The Pound stores in the UK and Dollar Stores in the United States of America are the examples of use of economic model. Various and frequent sales and low pricing offers by the companies to increase their sales are also examples of economic view. Primark would be an ideal example of a company that tries to make best of the economic view model. The company sells its merchandize at prices, which are lowest in the market. The quality of the products though, is not as good as other in the same market. Emotional View Emotional view believes in targeting emotions and impulse of the consumers. This view believes that there are certain feelings or emotions like joy, love fear fantasy etc attached to every purchase of the consumers A consumers is less likely to do pre-purchase evaluation and search before emotional purchase. Consumer Decision Making and Emotional View An emotional view model deals with the personality and attitude of the consumer. The emotions of a consumer attached to a particular product motivate the consumer to make a particular decision. Over the years the marketers have used emotions in the their adverts and marketing campaign to influence the personality and the attitude of the consumer. Marketers Efforts Over the years football clubs have sold their merchandize on the basis of the emotional view. The various holiday packages use emotions to attract the customers. My real-estate seller promote their homes and other properties with a tag line Your Home etc just to attract the emotional aspect to their product. The Body Shop has been using the emotional model attract its consumers. The company portrayed itself as more humanitarian than the others in the same industry, by campaigning against animal testing. Marketers have also been doing various other things with the physical evidence of their stores to attract the emotional feel. In Tesco, there is a scent of fresh bread in the bakery section. The All Saints have designed their stores with a display of old sewing machines and other cloths manufacturing goods of the old times. Hierarchy of Needs The emotional view is about satisfying the self-actualization need of the customer. It is more about doing things or buying things to feel good. But it can be argued that emotional views are also about fulfilling social and esteem needs to a certain extent. Relevance of the above views There have been various criticisms of the economic and the passive view models. These models are extremely opposite of each other. The economic model believes in the existence of perfect competition and the notion that every consumer is fully aware of all the products and their features in the markets. Whereas the passive view model believes that a consumer is fully submissive to the manipulations of the marketers and has not dominance of his own. In true sense of the world both these believes are baseless and surreal. But their presence in the world is possible in certain scenarios. The relevance of the cognitive and emotional models is justifiable. As consumers do tend to make pre-purchase evaluation as well as make decisions based on impulse and emotions. Hence the marketer should use the combination of both cognitive and emotional views to market their products. Alternative theories Freudian Freudian theory believes that an individuals personality is formed as she or he passes through various stages of infant and adulthood. It believes that consumers are initially unaware of the true reasons for buying what they buy. Freud proposed that an individuals personality consists of three interacting systems: Id, superego and ego. Ids are the primitive or the impulsive drives and include physiological needs. Superego is the individuals internal expression of societys moral and ethical code of conduct. Ego is the individuals self-conscience. These factors affect an individuals personality and hence influence his or her purchase decision-making. Neo Freudian Neo Freudian theory believes social relationships are fundamental to formation and development of personality. This theory has divided the individuals personality into three categories, i.e., compliant, aggressive and detached. The individuals with this kind of personality have different purchasing habits and behavior. Traits Theory Trait is any distinct and relatively enduring way in which an individual differs from other individuals. This theory believe that an individuals specific characteristics affect his decision making process. For example, a confident individual is more likely to buy a newly introduced product than a conservative product Marketers Efforts Marketers have used various creative adverts to attract these personality adverts. Nissans tag line Enjoy the ride is targeted toward safety conscious individuals. Nikes Just do it is targeted toward impulsive personality, whereas Mountain Dews Do the Dew marketing campaign is targeted toward the adventurous people. Conclusion There are various factors that affect a consumer, while making a purchase decision. These decisions can be rational or irrational, economy driven or emotion driven. But all these decisions are influence by a consumers motivation, perception, learning, attitude and personality. This in turn is affected by the research and evaluation of the consumer. And all these factors are further influenced by the marketing communication of the firm.

Reluctant Learners and the Causes :: essays papers

Reluctant Learners and the Causes In order to discuss how technology motivates reluctant learners, we must first agree upon what exactly a reluctant learner is. According to Joyce M. Herzog, a reluctant learner is one who "is not interested in life at all, is not interested in what you are teaching, and is not able to learn in the time-frame or manner of presentation" (2002). There are several reasons as to why the student may feel the way he/she does. As a teacher, one must be very careful to make sure to take into consideration all of the reasons as to why a student may feel reluctant to put forth the necessary energy in the classroom. One reason may be that the student suffers from a learning disability, which is defined by the educational dictionary Wordsmyth as "any of various conditions thought to be associated with the nervous system, that cause difficulty in mastering a basic skill such as reading" (2002). "Various disabilities include ADD, communication disorders, and behavioral disorders" (Woolfolk, 200 4, p.124-131). Students with these disabilities are often seen as disadvantaged when it comes to learning in a typical school setting. Problems at home could also be a cause for reluctancy of students. According to BJUP.com, the primary stimulation for a child to develop and maintain enthusiasm for learning should come from the home. Families who are a solid unit and do activities together tend to have more motivated children (Let's Talk Motivation, 2005). Students who have supportive parents that foster learning are less likely to show reluctancy to learn in the classroom, while students whose home life is full of fighting and little academic support may show less interest in the classroom (Let's Talk Motivation, 2005). Another reason why a student may not be motivated to learn could be because of a low-socioeconomic status (SES). According to Woolfolk, low-SES students suffer from "poor health care, low expectations, low self-esteem, and learned helplessness" (2004, p.158-159). These students have much more on their mind than learning. One final reason why students may be reluctant to learn is because they have fallen into the stereotypes of gender traps. Knudson-Martin argues that "perceived gender differences are rooted in power differences that limit relational development for both women and men" (Knudson-Martin, 1999). This means that in a co-ed classroom, teachers may challenge boys more often than girls, attributing male fa ilure to a lack of effort and female failure to a lack of ability.

Essay on the Gods in Euripides Medea :: Euripides Medea Essays

Antigone Medea has just killed four people which are Creon the king of Corinth, the princess whom Jason is in love with, and her two little children. Jason then prays to gods, especially Zeus, father of all gods, to punish Medea for her crimes. From the context of the quote, the chorus is addressing the audience about the unexpected and unbelievable end of the play. Medea then gets away to Athens with a chariot lent to her by Helios, the sun god and her grandfather. Euripides always uses this kind of conclusion to end most of his works. Euripides suggests that the general theme of the quote is gods are not like what we think they are supposed to be. In other words, we can not expect much from the gods. Instead, we have to handle our matters on our own. The phrase, "Many are the Fates which Zeus in Olympus dispenses," tells us that gods do not favor mortal people. Even if gods do help mortals, that's only because those mortals have some kind of relationship with the gods. So, Euripides tells this story not in favor of the gods. The general thems is gods are not as good as they are supposed to be. Medea has been exiled for three times: from her home country near the Black Sea, from Jason's homeland Iolchos, and now from the city of Corinth. We would naturally think that a woman like Medea, being exiled for many times, is the most vulnerable and most powerless woman. She has got no friend and no citizenship. At the time of Euripides, being an exile is not an interesting position that a person wants to be in. It is like a suicide. Most people at that time in Greece view strangers as barbarians with no intelligence at all. In addition, Medea is going to be an exile with two children. She is supposed to be in lots of trouble. On the other hand, Jason has won the princess of Corinth's love. He is going to be Creon's son-in-law. Jason abandon's Medea after all she has done for him. Jason doesn't fear Medea at all because he has support from Creon, king of Corinth. Jason is supposed to be more powerful than Medea. Jason is the son-in-law of the king and Medea is an exile. But, as Eur ipides suggests, what the audience expects doesn't come true at all.

Diversity in Abercrombie & Fitch

Defining diversity, it is any dimension which can be used to differentiate groups and people from one another. It is also the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual. Diversity can be branched out into three different categories such as levels of diversity – organisational and individual, forms of diversity – external and internal and types of diversity – gender, age, etc. In a good way, diversity can benefit individuals in the way that one can learn to interact with others in meaningful ways and also learn new things from each other. On the other hand, diversity can also be a cause of problems when people deal things with it incorrectly. As we look in depth into diversity issues found at a workplace, there are four different types of issues that companies always trigger upon and they are social, personal, disability and work issues. From the article I have found on Abercrombie & Fitch, there are two main diversity issues found in Abercrombie & Fitch and they are both social and personal issues. The main sub-issue under social issue will be race and under personal issue will be appearance. The reason towards why Abercrombie & Fitch has these two diversity issues is because according to the article, it states that Abercrombie & Fitch hires only young and attractive salespeople based on race whom mostly are white Americans. One of the salesperson whom recently lost his job at Abercrombie & Fitch even commented that, â€Å"the greeters and the people that worked in the in-season clothing, most of them were white, if not all of them were white. The people that worked in the stockroom, where nobody sees them, were mostly Asian American, Filipino, Mexican, Latino. † So how exactly had these two main diversity issues affected the working environment in Abercrombie & Fitch? Looking at the way how Abercrombie & Fitch employs salespeople by focusing highly on people’s appearance and race, this certainly destroys every non-white, average Joes’ and plain Jane’s opportunity to be employed. According to the article, a former salesperson commented that the store is dominated by Caucasians whom are skinny and tall, have blue eyes and blonde hair and this proofs that the store do not hire any other races such as African or Asian Americans. This certainly deals unfairness to people who are not white and just as average looking, denying them a chance to work at any of the hundred stores across the country. However, even though Abercrombie & Fitch do employ other races, they are often appointed to do only the cleaning of the stores at closed hours and stocking up of goods whereby they do not really face customers upfront. Besides that, Abercrombie & Fitch has also committed a racial discrimination in their company whereby they favour only white people to have good positions. In order to cope with these situations, World Organisation for Human Rights USA has to step in and introduce a training and development program for Abercrombie & Fitch to follow. This includes by setting certain rules for them to follow when they are doing staffs employment or rising ranks of employees working there. Such as by increasing the number of other races employees and also giving them the opportunity to uphold higher working positions in the company. Communication is also an important point to look out for in order to make sure that racial or other discriminations are being avoided. However, Abercrombie & Fitch has made a big mistake in terms of that. One ex-employee commented that he had lost his job after resuming for work from his Christmas break as he was being told that there were too many Filipinos. Hence, being a Filipino, he was denied for work just for that. This type of discrimination will tend to be a direct racial discrimination whereby it is easy to be recognised and noticed. Also, Abercrombie & Fitch has discriminated employees in terms of their appearance whereby two of the store’s employees, one who was an ex-model, commented that corporate representatives would visit the store to spot any staffs who did not reach his standards or expectations. If there are any, they would cut their pay for that. Besides focusing on how the diversity issues affect a working environment, Abercrombie & Fitch has also done a racial discrimination against other races in terms of the product they sell. One example will be that last year, they sold a T-shirt with the slogan ‘Two Wongs can make it White. ’ This has caused much outrage amongst Asian Americans. In conclusion, I think that Abercrombie & Fitch should reduce their aim of recruiting employees in terms of appearance from races. By doing that, they will certainly be stereotyping as they think that only white people are good looking whereby not giving people of other races a chance to be part of the company. By being an ‘all-white’ apparel company, not only did Abercrombie & Fitch have caused much dismay under the working environment, this will eventually lead to disagreement among many customers. As they think that what Abercrombie & Fitch did was unfair and unlawful, they would not want to shop at a store with such racial discrimination issues. Therefore, if Abercrombie & Fitch do not want to lose their businesses, they would have to eradicate the two main diversity issues.